Skipass is the largest ski and snowboard exhibition of Italy and every year attract thousands enthusiast fans. The contest aims the creation of the graphic identity of 2016.
I worked in couple with Giulia Voltini and this is the result.
Our insight was:
Anatomy of the mountain
The balance is the basis of the laws that govern nature and also is a fundamental part of mountain’s sports. The tension of the muscles in climbing, the slope of the laminae on the snow, the coordination of every single step hanging in the air creates a deep connection between man and the nature that surrounds him. The Vitruvian Man by Leonardo da Vinci touches the square and the circle making a connection from the creation of man in harmony with the Earth and Universe. This subject was perfect to represent all the values of the exhibition: dynamism, technology, variety, passion and even the Italian artistic and cultural heritage.